Finding Your Niche, Part 2 – Discovering who You are

Each of us has two identities…

1. The Public Face by which everyone knows us is determined by our job/business, family, religion, associations, etc. It is superficial…our outer shell.
2. Our Inner Identity is who we Really are…what we want to be, what we really think, what we dream. We often don’t know who that is because we’re held captive by life’s circumstances…putting up a front.

In order to Sell to your Market, you MUST know WHO your market REALLY is and communicate with that Inner Identity.

• On what level is most communication held?
  Surface. Right. And the influence is held there also.

• Conscious Brain vs Subconscious
  Conscious Brain can lie. Subconscious can only tell Truth.

• What part of your consciousness is really in control?
  According to psychologists, it is the subconscious. It can be carefully guided with detailed visualization. In that way it can create a new Core/ Inner Identity.

Therefore, lasting influence must take place with the Inner Identity…mostly on a subconscious level.

Two Steps to Successfully Communicating with your Niche Market

1. Know your Inner Identity.
2. Know your Niche Market’s Inner Identity.

Know your CORE/Inner ID. Step into it. Speak from it. You shall attract those in your niche with the same CORE identity…subconscious to subconscious.  Communicating on that level has incredible power and immense influence.

Try this Exercise to uncover your Inner Self Identity

If there were no limitations (financial or physical) or consequences (no one getting hurt or thinking badly of you  by your actions or thoughts), describe your Perfect Average/Typical Day .

Don’t think about stuff/things…think about experiences. Values + Experiences form our Inner Identity and, by extension, our Life. Things have surface value only. Our Core/Inner Identity craves the experience/feelings we get from them.

The questions are all based on our REALLY desired experiences… not goals or things.

Remember: Our experiences help shape our identity. Be as detailed as you can. Step into your answers and fully experience them. Use all senses and feelings.  Take your time.  It took me 5 hours and 20 pages to describe my day.

• Where would you live? Size, location, style, smell?
• What time would you wake up? What’s the first thing you see? Think? Say? Do?
• What would you have for breakfast? Where? With whom? What would you talk about?
• What are you thinking about as you do the mundane things like brushing your teeth? Taking a shower? Or Driving kids to school? Walk the dog?
• How would you spend the first half of your day? In detail. How do you feel about what you are doing? What are you thinking? Who are you with? How are you dressed? How are they dressed?
• What’s for lunch? How does it smell? Taste? With whom? Where? What’s the conversation about?
• What would you like your friends to be like? Their behavior…conversations, etc.

Remember: What you write down you have to be able to live with every day for the rest of your life….40+ years

• What about your personal fulfillment?
• What are your spiritual beliefs? How do they affect you?
• What life purpose would you strive for?
• What would your business be?
• What time would you start work? How long? Where? Your office? Who would you work with?
• What do you DO at work?
• What are your customers/clients like?
• What about your relationships? Spouse? Kids? Other family?
• What do you talk about with them?
• What do you do for family time?
• What do you do for entertainment/fun?
• What do you like about your family? What do they like about you?
• What about your friends? How do you relate? Who are they?
• What do you do for fun? What do you talk about?
• What’s for dinner? Where? With whom? What is the conversation? What’s the atmosphere?
• What do you do after dinner…at night? With whom? Where?
• Remember to use all of your senses and describe behavior.
• What are your thoughts as you go to sleep?
• How do you feel at the end of the day?

Once you’ve answered all of these questions, you’ll be able to see who you really are…the TRUE YOU.   You’ll be able to draw an accurate profile of your REAL Inner Identity…not the surface one. You’ll meet YOU.

Keep your profile near and review it on a daily basis so that your subconscious Inner Identity will become your conscious Surface Identity…your brain will learn to agree with your subconscious. There will be no more inner tension between your identities.  Your Surface will become your Inner Identity and you will begin to attract like identities.

That’s the beginning of real Attraction Marketing.

Tags: attraction marketing, business building, Niche marketing, Personal Development