What is the purpose of your business?

Originally posted September 15, 2008

Let’s do a quick review before we explore some principles for communication with your prospective partner.

• The way you think and communicate will determine the way people respond to you.
• Other people’s actions and words are a reflection of your actions and words.
• People do things for their reasons not yours.
• Most people resist being “told” what to do or “persuaded” to do things, but generally like to learn and understand before taking action on changing anything.
• “Seek First to Understand, Then to Be Understood” Steven Covey’s #5 in his The 7 Habits of Highly
  Effective People

Remember, once you are using the techniques and strategies in Ann Sieg’s Renegade Network Marketer to build your marketing system and are generating qualified leads, you must be able to communicate with them or lose them.  (Haven’t read The Renegade Network Marketer?  Click here to learn about it…Renegade.)

First of all, every communication you have with your prospective partner must have a valid business reason…a purpose…and provide value.  Before you can determine what the purpose and value will be, I must ask you a question.

What is the purpose of your business?

According to Michael Oliver, the answers to that question usually divide into 2 camps…”Make money” or “To make a profit” or “To be fulfilled”…”To help others” or “To help people solve their problems.”   In other words, the answer is either “self” focused or “other” focused.

Following the adage that our thoughts determine our words, your answer should have been very telling.  Ann Sieg has always taught us to focus on others…people buy for their own reasons…to discover what the prospective partner is trying to solve, fix or avoid.  If your initial answer was $$$ or self focused and, to follow the adage another step, our words determine our actions, how do you think you will come across to your prospect?  Right.  He will perceive you are focused on your own self interests.

Can you see that a change of thought pattern and, therefore, communication might be in your best interest?

So, principle #1…Focus communication on the prospective partner…where he’s coming from, whether he has a problem you can solve, fix or help him avoid.  Focus on becoming a solutions provider.

Sure, we all need to make $$$ in our businesses, but we must put that in the background.  Ann Sieg did a wonderful webinar training on the Desperate Marketer vs. the Successful Marketer.  The focus and your possible desperation does come through the phone!  Take time to delve into the other person’s situation.  Respond to them with pertinent questions.  Be prepared to walk away if what you have to offer cannot solve his problem.

Check out what Ann Sieg has to say by clicking the link below.  View the video recording
The Desperate Marketer vs The Successful Marketer

As Michael Oliver says…”With problems come opportunities. The opportunity for you is to help others get what they want and to be rewarded for it.”